The Dip

Seth Godin

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Quitting is often a great strategy, a smart way to manage your life and your career.
Winners quit the right stuff at the right time.

There’s a dip in the long stretch between beginner’s luck and real accomplishment.
The people who invest the time, energy, and effort to power through the dip, become the best in the world.
They embrace the challenge.

If you can’t make it throught the dip, don’t start.

Before you enter a new market, consider what would happen if you managed to get through the dip and win in the market you’re already in.

Woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty thousand times on one tree and get dinner.

Seven reasons you might fail to become the best in the world:
* run out of time
* run out of money
* get scared
* not serious
* lose interest or enthusiasm or settle for being mediocre
* focus on the short term instead of the long
* pick the wrong thing at which to be the best

The time to switch jobs is before it feels comfortable.

The manufacturing dip: easy and fun to start building something in your garage. Difficult and expensive to buy an injection mold, design an integrated circuit, or ramp up for large-scale production.

The sales dip: to upgrade to a professional sales force and scale it up.

The education dip: when it’s time to go learn something new, to reinvent or rebuild your skills.

The risk dip: Bootstrappers learn that they can’t pay for it all themselves. It takes a risk to rent a bigger space or invest in new techniques. The difference between investing to get through the dip (a smart move) or investing in something that’s actually a risky crapshoot.

The relationship dip: Invest the time and effort to work with people and organizations that can help you later. Invest in relationships back when it was difficult (but not urgent).

The conceptual dip: You got this far operating under one set of assumptions. Abandoning those assumptions and embracing a new, bigger set may be exactly what you need to do to get to the next level.

The ego dip: Giving up control and leaning into the organization

The distribution dip: Everyone is on the Web, but getting into Wal-Mart is hard.

Hurting your pride is not fatal.

Sergey Brin: “We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we’d make a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better.”

Before quitting, ask yourself what measurable progress you’re making.
You’re either moving forward, falling behind, or standing still.
To stick with it in the absence of forward progress – is a waste.
It needs to be more than just “surviving is succeeding.”

Quitting a job doesn’t have to mean giving up.
A job is just a tactic, a way to get to what you really want.
As soon as your job hits a dead end, it makes sense to quit.

Before you start something, write down under what circumstances you’re willing to quit. And when. And then stick with it.

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