- Test your hypothesis
- Launch Fast
- Do things that don’t scale
Finding your first users
Do whatever it takes to bring first customers !
Do not focus on ROI, but on Growth.
Don’t giving your product away for free.
Turn your customers into champions. Champion is a customer who talks about your product and advocates for your product.
Talk to your customers !!!!!
Only worry about the next order of magnitude. (with 10 users don’t worry about 1million users)
Do things that don’t scale as long as possible.
Martin Novak 